The Partnerships & Channel Sales Academy

Audience overlap: Do they serve the same buyers you want to reach? A partner with access to your target segment is 10x more valuable than one with a large but misaligned audience.
Complementary value: Does their offering complement yours without competing? The best partnerships create combined value greater than either product alone.
Operational capacity: Can they actually execute? A partner with a 2-person team and no sales infrastructure won't generate referrals regardless of intent.
Strategic alignment: Are they growing in a direction that deepens the partnership over time? A partner pivoting away from your target market is a short-term play at best.
Cultural fit: Do they operate with integrity and treat customers well? Your brand is attached to every deal they touch.

Design, build, and scale partner programs that drive revenue. Strategy, recruitment, co-selling, enablement, and the economics of channel-driven growth.